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TLAs: What Is A Reseller, VAR or MSP?

So many three letter anacronyms ...


Posted by Pritesh Ganatra on 01/02/2022 @ 8:00AM

Acronyms, acronyms, and more three-letter acronyms. Even more TLA abbreviations in today's world than you can shake a stick at. The English language used to be so simple; the written and spoken word could be understood by all and life was uncomplicated ...

I stopped using jargon over five years ago, but the tech industry loves to shout about them!

I stopped using jargon over five years ago, but the tech industry loves to shout about them!

copyright: bowie15 / 123rf

Fast forward to the modern world and the advent of something called 'jargon'. We all want others to know how knowledgeable we are and we like to flex our intellect, bamboozle prospective clients with TLAs (Three Letter Acronyms) and show ourselves as top of our profession on Social Media...and yes, that includes me.

"However, even I feel that I need to go back to basics!"

I stopped using jargon over five years ago, as I was approaching the great age of fifty (which is the new forty as you know!) and this reminded me of an encounter with a customer in 1991.

I was selling Audio/Visual/Photography (basics Pritesh - Hi-FIs, music stereo systems, TVs, video recorders and camera) equipment for Dixons in Oxford when a chap came in to buy a new Television.

I persuaded him he should invest in one of the latest NICAM stereo TVs that were on the market. Very bizarrely as he thought I was wet behind the ears (I was sort of, but very bright with it), he asked me, "Ok then, what does NICAM stand for then?"

Firstly, I was impressed that he knew NICAM was an acronym - so I promptly replied with, "Near Instantaneous Compounded Audio Multiplex and in broadcasting terms, it means that the sound and pictures are sent near Instantaneously to the picture, producing stereo sound, hence the new NICAM TVs have left and right speakers, unlike the Mono speaker TVs that this new breed was replacing". I didn't feel smug - I was doing my job. However, he looked as if I had just stolen his ice cream.

Businesses in the technology industry have had to constantly adapt, evolve and update their knowledge pool and along with that, have come an assortment of titles over the years from simple Reseller to more complicated Value Added Reseller (VAR) and Managed Service Provider (MSP). Companies supplying network photocopiers call themselves Managed Print Services (Providers) so you may see MPS on your travels.

We also like our statuses in the tech trade. You will see an abundance of Microsoft 'Gold' Partners, which is actually a paid status once an applications technician has completed all the Microsoft exams required to become a 'Partner' and resell the Microsoft suite of software!

However, if you are a charity or education organisation, please check that the technician has completed the 'charity' and/or education' licencing exams as these are separate modules from Microsoft to be able to buy these licences at special prices.

A good tech company will use simple language - they will tell you they sell Technology such as broadband, data cabling, computers and servers, telephone systems, WiFi and mobile Phone equipment and much more.

Don't make it over-complicated, keep technology simple and relevant to your business requirements.

Until next time ...



Would you like to know more?

If anything I've written in this blog post resonates with you and you'd like to discover more about TLAs and why we should all work to remove them, it may be a great idea to give me a call on 01604 926100 or take a look at my website which you can find by clicking here.

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About Pritesh Ganatra ...


The word 'Technology' has too many connotations in today's world!

Where do we start? Simple terms like 'IT' and 'Telecoms'? or terms that appear NOT to have an actual meaning at all!, e.g. 'Internet of Things (IoT).

Technology also encompasses specialist products and services like 'Rugged' and 'Tough' android devices, Lone Worker Software, panic alarm devices, smart energy devices, low energy lighting, credit card terminal (PCI DSS) security, indoor/ outdoor Wi-Fi systems, Ultrafast Gigabit internet connectivity, access control systems, industrial IoT circuit controllers.

BTS UK can consult from simple solutions to the most complex, provide some of the products through a wholesale channel, bring together a multi-disciplined 'Task Force' to deliver and implement complete Technology 'projects'.

I am your technology problem solver and I look forward to helping you.


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