Pritesh Ganatra

British Technology Solutions

Your technology problem solver ...

The Importance Of Being Earnest

Pritesh Ganatra

CREATED BY PRITESH GANATRA

Published: 12/05/2026 @ 09:00AM
#PeopleBuyFromPeople #TechnologyPressure #BusinessTech #WorkspaceTech #FearOfFallingBehind

I still believe in the notion that 'people buy from people', however, we seem to be in a world where people are being pressured into buying technology for the fear that their business will fail or be left behind if they don't introduce the latest tech into their workspace ...

Being earnest is crucial in maintaining authenticity and sincerity in one's actions and words

Being earnest is crucial in maintaining authenticity and sincerity in one's actions and words

Aside from Cybersecurity products and services, the biggest and latest incentive for change is from the Telecoms industry. The looming Openreach 'big switch off' of the PSTN and ISDN networks is fast approaching. VoIP is in fashion in a forceful sense, as on this occasion, we have no option but to look at Internet Telephony.


If you do not port your number to a VoIP provider
by 31st January 2027, you could face losing it!


Please note that, due to the approximately 2 million legacy emergency call systems that rely solely on a single analogue line, Openreach is reviewing the way forward to switch off the entire network without affecting the vulnerable.

You and your business are now entirely reliant on experts and specialists for advice, as a multitude of salespeople will come knocking on your door due to this full-scale industry change.


When considering a VoIP vendor, here are some of the questions to ask:

  • What resilience does the Hosted Telephony provider offer?Regarding multi-point routing, do they have their own diverse, routed internet connections to ensure your number stays on, even if one of their connections drops?
  • Are the platforms UK-based? For example, is the software housed in UK data centres? You will be surprised to learn that many systems use servers overseas, which may pose data protection issues.
  • How many support staff do they have? Now, more than ever, we need to look for people who value earnestness. Selling technology is an art form, and the best salespeople should also know their technical stuff to ensure that whatever they implement enhances your business, not hinders it.

I write this with all sincerity, and I have clients who have gone to alternate suppliers, dazzled by slick sales talk, fancy presentations and hardware, then suffered weeks of agony trying to implement the solutions that they have signed up to, only to be told by the technical engineer that, in fact, the system will NOT do what the salesperson said it would do.

This is not a one-off incident!

I hear this time and time again, and it brings me great pain to see that someone in my trade, industry and profession has not done the honourable thing. Customers are often signed into long service contracts and even longer lease agreements (usually 7 years) for expensive equipment that they don't actually need to run their business.

I want your business to run smoothly; that's the whole idea of technology. It's more important than ever that technology professionals be upfront and straightforward when upgrading their customers' businesses to an up-to-date system.

As far as VoIP/SIP technology is concerned, getting the right solution (when there are over 100 choices) means that the person selling/demonstrating to you must, on all accounts, be ethical and honest about their chosen product.

They must ensure it fits your business requirements like a tailored silk glove.

Until next time ...

PRITESH GANATRA

Your technology problem solver

Would you like to know more?

If anything I've written in this blog post resonates with you and you'd like to discover more about VOIP, the big switch off, the right technology for your business or being earnest in the sales process, it may be a great idea to give me a call on 01604 926100 or take a look at my website which you can find by clicking here.

Share the blog love ...

Share this to FacebookBuffer
Share this to FacebookFacebook
Share this to TwitterTwitter
Share this to Linkedin (popup window)Linkedin
Share this to Pinterest (popup window)Pinterest
Share this to WhatsApp (popup window)WhatsApp

#PeopleBuyFromPeople #TechnologyPressure #BusinessTech #WorkspaceTech #FearOfFallingBehind

About Pritesh Ganatra ...

Pritesh Ganatra 

The word 'Technology' has too many connotations in today's world! Where do we start? Simple terms like 'IT' and 'Telecoms'? or terms that appear NOT to have an actual meaning at all!, e.g. 'Internet of Things (IoT). Technology also encompasses specialist products and services like 'Rugged' and 'Tough' android devices, Lone Worker Software, panic alarm devices, smart energy devices, low energy lighting, credit card terminal (PCI DSS) security, indoor/ outdoor Wi-Fi systems, Ultrafast Gigabit internet connectivity, access control systems, industrial IoT circuit controllers.

BTS UK can consult from simple solutions to the most complex, provide some of the products through a wholesale channel, bring together a multi-disciplined 'Task Force' to deliver and implement complete Technology 'projects'.

I am your technology problem solver and I look forward to helping you.

More blog posts for you to enjoy ...

Click here to view this blog post


Who really monitors data sovereignty in the age of Artificial Intelligence?

Artificial intelligence is transforming the way organisations process information, automate tasks and make decisions. However, as AI systems become more capable, an important question is emerging: who is actually responsible ...

Click here to view this blog post


The impact of infrastructure disruption in modern conflict

Conflict is no longer confined to physical battlegrounds, as critical systems such as oil facilities, gas pipelines, data centres and communication networks are now key targets. When these systems are damaged or taken offline...

Click here to view this blog post


Why you should only use AI as a research tool, not the final word

Use AI as a research tool to spark ideas and speed up reading. Then verify, compare sources, and keep judgment yours. It's guidance, not gospel ......

Click here to view this blog post


Are you safeguarding your AI Agents against hackers?

Today's AI headlines are full of excitement about autonomous AI agents. These digital assistants are rapidly evolving from chatbots into intelligent systems that can book meetings, respond to customers, update databases, anal...

Click here to view this blog post


AI may be stealing headlines, but quantum security just can't be ignored

Artificial Intelligence continues to dominate boardroom discussions and technology strategies, but while organisations focus on AI adoption, another significant shift is quietly gathering pace. For the telecommunications sect...

Click here to view this blog post


Spending billions on AI startups: A Disturbing Trend in Valuations

The madness of spending billions on AI startups raises alarm over staggering valuations and the implications for society. Many of these companies focus on trivial applications while genuinely innovative solutions remain sidel...

Click here to view this blog post


Datacentres demand power and water: how will AI affect our resources?

As the ascent of datacentres keeps accelerating, driven by advancements in generative AI and quantum processors, the demands for electricity and water are growing alarmingly. This surge not only strains resources, but also ha...

Click here to view this blog post


The Essential Role of Two Factor Authentication in Preventing Hacking Attacks

In our digital age, safeguarding personal information is crucial. Two Factor Authentication (2FA) stands out as a vital security measure, offering a robust layer of protection against hacking. By requiring an additional piece...

Other bloggers you may like ...

Click here to view this blog post


Living alone doesn't mean going unnoticed

Posted by Steffi Lewis on https://www.yourping.uk

If you've spent any time on YouTube, TikTok or Instagram recently, you've probably noticed a growing trend. More and more content creators are documen ...

Click here to view this blog post


Compliance really doesn't have to be complicated

Posted by Sarah Hannaford on https://blog.sarahpasolutions.co.uk

When you hear the word compliance, it's easy to imagine endless paperwork, complicated regulations, and hours spent ticking boxes. For many small busi ...

Click here to view this blog post


Why most small business owners struggle with consistent content

Posted by Steffi Lewis on https://www.sblogit.com

If you've ever said to yourself, ''I really need to post more regularly'', only to realise it's been three months since your last blog post? You're no ...

Click here to view this blog post


Could an additional income help you achieve more? I can mentor you!

Posted by Davina Farrer on https://blog.joindavina.co.uk

Many people are feeling the squeeze at the moment. Household bills continue to rise, unexpected expenses seem to appear out of nowhere, and it can oft ...

© 2026 by Pritesh Ganatra

All rights reserved



All content on this blog, including but not limited to text, images, videos and audio, is protected by copyright. No part of this blog may be reproduced, copied, distributed, or otherwise used without the prior written consent of the author. Unauthorised use constitutes a breach of intellectual property rights.

Please note that many elements of this blog have been created using Artificial Intelligence (AI). As such, content may not always reflect verified facts or professional advice. The information provided is for general interest only and should not be relied upon as a sole source for making decisions, financial or otherwise. Readers are strongly advised to seek independent advice from qualified professionals appropriate to their country and situation.

The author of this blog, YourPCM Limited, and its directors, employees, and authorised agents accept no liability for any loss, harm, or consequence arising from the use or interpretation of content found on this site.

The sblogit.com platform is provided on an “as is” basis. By continuing to view or interact with this blog, you acknowledge and accept these terms. If you do not agree with any part of this notice, please cease using this site immediately.

YourPCM Limited is a company registered in the UK and operates exclusively under the jurisdiction of the laws of England and Wales.