Pritesh Ganatra

British Technology Solutions

Your technology problem solver ...

The Importance Of Being Earnest

Pritesh Ganatra

CREATED BY PRITESH GANATRA

Published: 12/05/2026 @ 09:00AM
#PeopleBuyFromPeople #TechnologyPressure #BusinessTech #WorkspaceTech #FearOfFallingBehind

I still believe in the notion that 'people buy from people', however, we seem to be in a world where people are being pressured into buying technology for the fear that their business will fail or be left behind if they don't introduce the latest tech into their workspace ...

Being earnest is crucial in maintaining authenticity and sincerity in one's actions and words

Being earnest is crucial in maintaining authenticity and sincerity in one's actions and words

Aside from Cybersecurity products and services, the biggest and latest incentive for change is from the Telecoms industry. The looming Openreach 'big switch off' of the PSTN and ISDN networks is fast approaching. VoIP is in fashion in a forceful sense, as on this occasion, we have no option but to look at Internet Telephony.


If you do not port your number to a VoIP provider
by 31st January 2027, you could face losing it!


Please note that, due to the approximately 2 million legacy emergency call systems that rely solely on a single analogue line, Openreach is reviewing the way forward to switch off the entire network without affecting the vulnerable.

You and your business are now entirely reliant on experts and specialists for advice, as a multitude of salespeople will come knocking on your door due to this full-scale industry change.


When considering a VoIP vendor, here are some of the questions to ask:

  • What resilience does the Hosted Telephony provider offer?Regarding multi-point routing, do they have their own diverse, routed internet connections to ensure your number stays on, even if one of their connections drops?
  • Are the platforms UK-based? For example, is the software housed in UK data centres? You will be surprised to learn that many systems use servers overseas, which may pose data protection issues.
  • How many support staff do they have? Now, more than ever, we need to look for people who value earnestness. Selling technology is an art form, and the best salespeople should also know their technical stuff to ensure that whatever they implement enhances your business, not hinders it.

I write this with all sincerity, and I have clients who have gone to alternate suppliers, dazzled by slick sales talk, fancy presentations and hardware, then suffered weeks of agony trying to implement the solutions that they have signed up to, only to be told by the technical engineer that, in fact, the system will NOT do what the salesperson said it would do.

This is not a one-off incident!

I hear this time and time again, and it brings me great pain to see that someone in my trade, industry and profession has not done the honourable thing. Customers are often signed into long service contracts and even longer lease agreements (usually 7 years) for expensive equipment that they don't actually need to run their business.

I want your business to run smoothly; that's the whole idea of technology. It's more important than ever that technology professionals be upfront and straightforward when upgrading their customers' businesses to an up-to-date system.

As far as VoIP/SIP technology is concerned, getting the right solution (when there are over 100 choices) means that the person selling/demonstrating to you must, on all accounts, be ethical and honest about their chosen product.

They must ensure it fits your business requirements like a tailored silk glove.

Until next time ...

PRITESH GANATRA

Your technology problem solver

Would you like to know more?

If anything I've written in this blog post resonates with you and you'd like to discover more about VOIP, the big switch off, the right technology for your business or being earnest in the sales process, it may be a great idea to give me a call on 01604 926100 or take a look at my website which you can find by clicking here.

Share the blog love ...

Share this to FacebookBuffer
Share this to FacebookFacebook
Share this to TwitterTwitter
Share this to Linkedin (popup window)Linkedin
Share this to Pinterest (popup window)Pinterest
Share this to WhatsApp (popup window)WhatsApp

#PeopleBuyFromPeople #TechnologyPressure #BusinessTech #WorkspaceTech #FearOfFallingBehind

About Pritesh Ganatra ...

Pritesh Ganatra 

The word 'Technology' has too many connotations in today's world! Where do we start? Simple terms like 'IT' and 'Telecoms'? or terms that appear NOT to have an actual meaning at all!, e.g. 'Internet of Things (IoT). Technology also encompasses specialist products and services like 'Rugged' and 'Tough' android devices, Lone Worker Software, panic alarm devices, smart energy devices, low energy lighting, credit card terminal (PCI DSS) security, indoor/ outdoor Wi-Fi systems, Ultrafast Gigabit internet connectivity, access control systems, industrial IoT circuit controllers.

BTS UK can consult from simple solutions to the most complex, provide some of the products through a wholesale channel, bring together a multi-disciplined 'Task Force' to deliver and implement complete Technology 'projects'.

I am your technology problem solver and I look forward to helping you.

More blog posts for you to enjoy ...

Click here to view this blog post


Datacentres demand power and water: how will AI affect our resources?

As the ascent of datacentres keeps accelerating, driven by advancements in generative AI and quantum processors, the demands for electricity and water are growing alarmingly. This surge not only strains resources, but also ha...

Click here to view this blog post


The Essential Role of Two Factor Authentication in Preventing Hacking Attacks

In our digital age, safeguarding personal information is crucial. Two Factor Authentication (2FA) stands out as a vital security measure, offering a robust layer of protection against hacking. By requiring an additional piece...

Click here to view this blog post


Choosing the right business technology rather than blindly trusting AI

Choosing the right business technology is not about chasing the latest AI promise. It is about matching mobile networks, fibre, Wi-Fi, IoT and software to the real task. In practice, a sensible technology strategy still beats...

Click here to view this blog post


Fraud, Fraud, Fraud! What's The Cost To Your Business?

Did you know that small and medium-sized enterprises (SMEs) account for 99.9% of the businesses in the UK? At the start of 2023, there were estimated to be 5.6 million private-sector businesses ......

Click here to view this blog post


Do You Test Your Email Systems Regularly?

I recently sent an email to someone I had previously corresponded with. When I got a bounce-back, I thought I had the wrong address or made a typo. I doubted myself, as that is my nature, but seeing the email address in my ‘h...

Click here to view this blog post


What's Your Back Up Strategy?

Here is the irony of the situation. It was inevitable that it would happen one day; that I would be caught out on the very thing I always preach to my clients. In two words: data backup ......

Click here to view this blog post


About The Security Of Your Core Business Network

The roots of technology, especially in the telecommunications industry, go back to 1837 with the introduction of the Morse code telegraph over copper wires. Prior to that, a written message would need to be handed to a horsem...

Click here to view this blog post


What is email security, and why do you need to be really careful about it?

Did you know that emails can be intercepted and the contents manipulated, modified and forwarded back to the intended recipient without you even knowing about it? Sounds frightening, doesn't it?...

Other bloggers you may like ...

Click here to view this blog post


What happens if nobody notices you're out of action?

Posted by Steffi Lewis on https://www.yourping.uk

Living alone offers freedom, independence and privacy, but it also raises a question many people would rather avoid: what happens if nobody notices yo ...

Click here to view this blog post


Why being recognised for doing what you love matters

Posted by Davina Farrer on https://blog.joindavina.co.uk

There's something deeply rewarding about being recognised for the work you do. Recently, I was honoured to receive a Silver Award for Customer Service ...

Click here to view this blog post


Your contact database should be working for you

Posted by Steffi Lewis on https://www.yourpcm.uk

Your contact database should be one of the hardest-working assets in your business. Yet for many small business owners, it becomes little more than a ...

Click here to view this blog post


Why Should You Use A Bookkeeper?

Posted by Alison Mead on https://blog.siliconbullet.com

Keeping track of your accounts is a science as well as an art form. Yes, of course you can do it yourself, but wouldn't a bookkeeper make your life a ...

© 2026 by Pritesh Ganatra

All rights reserved



All content on this blog, including but not limited to text, images, videos and audio, is protected by copyright. No part of this blog may be reproduced, copied, distributed, or otherwise used without the prior written consent of the author. Unauthorised use constitutes a breach of intellectual property rights.

Please note that many elements of this blog have been created using Artificial Intelligence (AI). As such, content may not always reflect verified facts or professional advice. The information provided is for general interest only and should not be relied upon as a sole source for making decisions, financial or otherwise. Readers are strongly advised to seek independent advice from qualified professionals appropriate to their country and situation.

The author of this blog, YourPCM Limited, and its directors, employees, and authorised agents accept no liability for any loss, harm, or consequence arising from the use or interpretation of content found on this site.

The sblogit.com platform is provided on an “as is” basis. By continuing to view or interact with this blog, you acknowledge and accept these terms. If you do not agree with any part of this notice, please cease using this site immediately.

YourPCM Limited is a company registered in the UK and operates exclusively under the jurisdiction of the laws of England and Wales.