What is the looming 'big switch off' of the PSTN and ISDN networks?

The Telecoms industry is preparing to switch off the PSTN and ISDN networks, meaning businesses will need to switch to VoIP by December 2025 to avoid losing their phone numbers.

How many support staff should a VoIP vendor have?

It is important to consider the number of support staff a VoIP vendor has, as this can determine the level of assistance and reliability they can offer.

What should be considered when choosing a VoIP vendor?

When considering a VoIP vendor, it is important to ask about their resilience, multi-point routing, and data protection measures. It is also important to ensure that their support staff are knowledgeable and honest about their products.

Why is it important for technology professionals to be upfront and straightforward?

In the face of industry changes and pressure to upgrade technology, it is more important than ever for technology professionals to be honest and ethical in their sales pitches. This ensures that businesses are not sold unnecessary or inadequate solutions that can hinder their operations.

The Importance Of Being Earnest

CREATED BY PRITESH GANATRA

Published: 17/08/2026 @ 10:41AM
#PeopleBuyFromPeople #TechnologyPressure #BusinessTech #WorkspaceTech #FearOfFallingBehind

I still believe in the notion that 'people buy from people', however, we seem to be in a world where people are being pressured into buying technology for the fear that their business will fail or be left behind if they don't introduce the latest tech into their workspace ...

Being earnest is crucial in maintaining authenticity and sincerity in one's actions and words

Aside from Cybersecurity products and services, the biggest and latest incentive for change is from the Telecoms industry. The looming Openreach 'big switch off' of the PSTN and ISDN networks is fast approaching. VoIP is in fashion in a forceful sense, as on this occasion, we have no option but to look at Internet Telephony.

If you do not port your number to a VoIP provider
by 31st January 2027, you could face losing it!

Please note that, due to the approximately 2 million legacy emergency call systems that rely solely on a single analogue line, Openreach is reviewing the way forward to switch off the entire network without affecting the vulnerable.

You and your business are now entirely reliant on experts and specialists for advice, as a multitude of salespeople will come knocking on your door due to this full-scale industry change.

When considering a VoIP vendor, here are some of the questions to ask:

What resilience does the Hosted Telephony provider offer?Regarding multi-point routing, do they have their own diverse, routed internet connections to ensure your number stays on, even if one of their connections drops?
Are the platforms UK-based? For example, is the software housed in UK data centres? You will be surprised to learn that many systems use servers overseas, which may pose data protection issues.
How many support staff do they have? Now, more than ever, we need to look for people who value earnestness. Selling technology is an art form, and the best salespeople should also know their technical stuff to ensure that whatever they implement enhances your business, not hinders it.

I write this with all sincerity, and I have clients who have gone to alternate suppliers, dazzled by slick sales talk, fancy presentations and hardware, then suffered weeks of agony trying to implement the solutions that they have signed up to, only to be told by the technical engineer that, in fact, the system will NOT do what the salesperson said it would do.

This is not a one-off incident!

I hear this time and time again, and it brings me great pain to see that someone in my trade, industry and profession has not done the honourable thing. Customers are often signed into long service contracts and even longer lease agreements (usually 7 years) for expensive equipment that they don't actually need to run their business.

I want your business to run smoothly; that's the whole idea of technology. It's more important than ever that technology professionals be upfront and straightforward when upgrading their customers' businesses to an up-to-date system.

As far as VoIP/SIP technology is concerned, getting the right solution (when there are over 100 choices) means that the person selling/demonstrating to you must, on all accounts, be ethical and honest about their chosen product.

They must ensure it fits your business requirements like a tailored silk glove.

Until next time ...

PRITESH GANATRA
Your technology problem solver

Would you like to know more?

If anything I've written in this blog post resonates with you and you'd like to discover more about VOIP, the big switch off, the right technology for your business or being earnest in the sales process, it may be a great idea to give me a call on 01604 926100 or take a look at my website which you can find by clicking here.

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#PeopleBuyFromPeople #TechnologyPressure #BusinessTech #WorkspaceTech #FearOfFallingBehind

About Pritesh Ganatra ...

The word 'Technology' has too many connotations in today's world! Where do we start? Simple terms like 'IT' and 'Telecoms'? or terms that appear NOT to have an actual meaning at all!, e.g. 'Internet of Things (IoT). Technology also encompasses specialist products and services like 'Rugged' and 'Tough' android devices, Lone Worker Software, panic alarm devices, smart energy devices, low energy lighting, credit card terminal (PCI DSS) security, indoor/ outdoor Wi-Fi systems, Ultrafast Gigabit internet connectivity, access control systems, industrial IoT circuit controllers.

BTS UK can consult from simple solutions to the most complex, provide some of the products through a wholesale channel, bring together a multi-disciplined 'Task Force' to deliver and implement complete Technology 'projects'.

I am your technology problem solver and I look forward to helping you.

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The Importance Of Being Earnest

If you do not port your number to a VoIP providerby 31st January 2027, you could face losing it!

This is not a one-off incident!

I want your business to run smoothly; that's the whole idea of technology. It's more important than ever that technology professionals be upfront and straightforward when upgrading their customers' businesses to an up-to-date system.

If you do not port your number to a VoIP provider
by 31st January 2027, you could face losing it!